Free pdf Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz By Wendy Montes de Oca – Vansonphu.com

Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz Are you trying to increase traffic to your website Are you having trouble with search engine optimization SEO If you are, this book has some advice that will help in these areas Content Is Cash Leveraging Great Content and the Web for Increased Traffic, Sales, Leads, and Buzz by Wendy Montes de Oca is a good book if you are wanting to increase traffic and increase sales from your website by content, or article, marketing I don t believe it is the ONLY book on marketing you ll need as th Are you trying to increase traffic to your website Are you having trouble with search engine optimization SEO If you are, this book has some advice that will help in these areas Content Is Cash Leveraging Great Content and the Web for Increased Traffic, Sales, Leads, and Buzz by Wendy Montes de Oca is a good book if you are wanting to increase traffic and increase sales from your website by content, or article, marketing I don t believe it is the ONLY book on marketing you ll need as the author suggests, but I do think there are things in this book that will help with marketing a website.Bob Bly wrote a Foreword, and Michael Masterson endorses the book on the cover, and because I ve found information from both them useful and actionable, I wanted to give this book a read I m glad I did The author has worked with both of these people, and many others, and she provides some very useful and actionable advice on article marketing Even if you don t do everything she suggests and advises, just doing some of the strategies she teaches in this book will undoubtedly increase traffic and thus sales It will be up to each reader, their specific website, product, and marketing plan to determine which strategies will work best, and which they feel they should commit time toward.She begins by telling the reader why content is so important and why it is the way towardtraffic and sales Then she explains the basics of content syndication The book continues with chapters on the power of search engines and how to understand them, and what you need to know about search engine optimization SEO and content based marketing efforts guerrilla marketing and social media, with some social media marketing secrets and how to make the most of your content, in both video, products, and syndication Some of this is self marketing, but what do you expect from a marketer You can quickly find the parts of the book most relevant to your situation, and I m sure there are parts of the book that will be relevant.The author then explains her SONAR content distribution model This is a nice little model to ensure you are content marketing in the various channels that will yield the maximum results SONAR stands for Syndicate partners, Online press releases, Network social communities and social bookmarking sites, Article directories, Relevant posts to blogs, forums and message boards She explains how these help with SEO and provides case studies that illustrate how this model work along with results and analytics She also includes some on monetizing the traffic to your site and dovetailing SONAR with other high performing internet marketing tactics.The final chapter address some tips on writing great, free, content that gets read and passed around There is also a short list of platforms to get your articles and content out there This is not a get rich quick or make a lot of cash fast type book It is a well organized plan to use content to drivetraffic and sales to your website I truly believe if you use the strategies in this book you will see results How good these results will be will be determined by many factors, but this book does share some useful strategies It will be on my special shelf of actionable resources that I will use as I develop a content marketing strategy that will include some of the author s SONAR method shared in this book Wendy s book is an impressively thorough account of the marketing options open to Internet businesses today I have it within reach of my desk and I intend to make good use of itMichael Masterson, Publisher, Agora, Inc Early to Rise You ve already got great content now, monetize it Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have You can, too even if you ve never done Internet marketing before Content Is Cash shows you how to systematically integrate and synchronize today s best web marketing techniques to drive traffic, buzz, leads, and sales for your business It s not theory It s a proven, cost effective and real world strategy allowing anyone with content to turn traffic into profitsand the results are quantifiable Inside you ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boardsto achieve breakthrough results on even the smallest budget You ll Learn How To Discover and leverage useful, valuable, actionable content you didn t know you had Drive value from content by repurposing, repackaging, refreshing, re bundling, and republishing Create visibility, traffic, and awareness for your website and brand Link content tightly with prospecting and sales initiatives Syndicate and aggregate content to extend its reach Make your content easier to find on the Web simply and inexpensively Adapt your strongest content into high performing online press releases Encourage viral marketing, pass along readership and word of mouth buzz Measure your performance against theO s outputs, outcomes, and objectives Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and Content is Cash looks at the common practice of writing articles and syndication as a means to draw traffic to your website The key is that once people are at your site, you get them to sign up to a free content newsletter In this way, you can regularly sendinteresting information peppered with product information In this way, social media is seen as a means to draw eventraffic to your website Social media like article sites are merely a means to an end so to speak Thus, the foc Content is Cash looks at the common practice of writing articles and syndication as a means to draw traffic to your website The key is that once people are at your site, you get them to sign up to a free content newsletter In this way, you can regularly sendinteresting information peppered with product information In this way, social media is seen as a means to draw eventraffic to your website Social media like article sites are merely a means to an end so to speak Thus, the focus still remains on cranking out content and making sure that your website has is optimized for search engines


About the Author: Wendy Montes de Oca

Is a well known author, some of his books are a fascination for readers like in the Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz book, this is one of the most wanted Wendy Montes de Oca author readers around the world.


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